Our Purpose

Our goal is to innovate and improve the eating habits of consumers. For us, consumers and the environment are at the heart of our activities. It is our motivation to constantly innovate and invest in our development, to utilize the most advanced technologies to produce products of excellent quality, unique in taste and environmentally friendly.

Our values

To achieve our goal we have clearly set our expectations, setting our goals for consumers and the environment, based on three simple but strong values that define our corporate philosophy: COURAGE, KNOWLEDGE, ETHOS

Courage

Innovative ideas emerge by challenging conventional notions even in uncertain and difficult situations. That is why we think "outside the box", we speak openly and we are determined.

Knowledge

We manage to achieve our goals, as we all perform together to the maximum of our potential, fully knowing the object in which we operate. With knowledge of imagination and realism we focus on what has real value, we clarify our roles and responsibilities, we evaluate our performance and we improve every day.

Ethos

The business ethic of our company is evaluated daily by customers, suppliers and all our partners. We claim your trust every day, and we remain consistently high in your preference, ensuring daily that all participants with our company receive the best possible service. Oriented by the leadership, we invest in the people who make up the Vitafree family and ensure a friendly and pleasant working environment, which creates a sense of security, safety and willingness to participate in our vision!

The quality of our products is what makes us one of the fastest growing companies in Greece. So we reciprocate the trust that our consumers show us, ensuring the daily quality of the products we offer. Our experience and know-how guarantee the most important value for us, the safety of our products!

Emphasizing the safety and quality of our products, we apply integrated safety and quality control systems for our products, which meet all quality standards set by the Greek and European Food and Beverage Code. Our company implements an ISO 22000 food hygiene and safety system (Haccp) while it is also certified with the international BRC food management and safety standards that guarantee the continuous observance of quality control and food safety procedures.

In Greek cuisine we meet for the first time the cookies with the name "plakountes". Their dough was similar to that of breads, but was enriched with milk, seasonal spices and honey.

"Plakountes" or cookies as they are called today, were made by all the peoples of the Mediterranean, but the most famous were those of Athens and Chios. In Persian palaces, placentas / cookies were the favorite dessert of kings and they were looking exclusively for Greek cooks for their preparation.

Cookies played an important role in the history of mankind, because they were the ideal food for travel, as they were easy to transport and store for a long time. For centuries, no ship sailed without being equipped with the very hard biscuits, which were a staple of the crew's diet. The sailors, because they were so hard, in order to be able to eat them, dipped them in brine, coffee, or a drink. Cookies were the main food source for the sailors and soldiers of the time, until the appearance of canned food .